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True Crime Obsessed in 'Business Insider'

A podcasting duo explains how they built one of Patreon's highest-earning memberships.

by Amanda Perelli /

Paid podcasts have been a hot topic this year within the creator industry.

Podcasting giants like Spotify and Apple have begun to explore subscriptions, letting creators earn money from their fans by paywalling select content. But many creators have already built subscription businesses around podcasting using Patreon, which was an early mover in the online membership space.

For Patrick Hinds and Gillian Pensavalle, who cohost the true crime and comedy podcast "True Crime Obsessed," Patreon revenue gave them the stability to turn podcasting into a full-time career.

"We were spending a full work week making this podcast for free and we knew that wasn't sustainable," Hinds told Insider. "Either we had to find a way to at least cover our costs and maybe make a little profit, or the dream was to find a way to make a living doing it."

Hinds and Pensavalle launched the podcast in 2017. Now, four years later, their Patreon has over 44,000 paying members, and is one of the top 10 earners on the platform, the company said.



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